Jenny is the driving force behind Eden Dreams, an eco-friendly company that makes jewellery which nurtures the soul & creates a connection with the natural world around us.
With a degree in art to help steer her thoughts and ideas, Jenny worked as a professional photographer for many years before turning her creativity towards jewellery.
“Each piece has a unique story to tell and I like my work to provoke memories, instill a sense of discovery & adventure. Sometimes it is simple, raw and tactile - sometimes more complex and perfected, but always organic with an honest feel about it. I have a huge affinity with nature & spent some of my earlier years working in animal care & rescue.
I strive to make Eden Dreams eco-friendly in a number of ways… my studio is run by solar power & waste kept to a minimum, my boxes are made from recycled paper & I follow conservation regulations when working with shells by not removing them from their environment but makes moulds of specimens at the beach. It is a brand that continually grows and evolves.
How long have you been making?
Eden Dreams has been running for about 3 years but I have been creating things my whole life from sculpture to painting and everything in between!
How did you get started?
I started making basic jewellery in the beginning using traditional beading techniques & have then evolved my skills along with ideas on the way. It really is a work in progress & I am only just scratching the surface of my ideas. I research and go on courses all the time to improve and grow.
What Is your greatest inspiration?
Everything I see around me! I take in tiny details & probably see beauty in things that are less obvious. I go for walks & look at leaves, seeds, bark & love the patterns in nature. At the beach I enjoy foraging for shells & as much as I love the pristine ones, I love the gnarly ones a lot more - they give an insight into the creatures life & are often visually more interesting.
What is the greatest challenge to owning and operating your business?
The hardest thing undoubtedly is wearing all hats! Being the designer & creator is great, but you also have to be the accountant, marketing manager, photographer, website & graphic designer, social media guru, sales person… the list goes on! It’s challenging but fun.
What is the best thing about owning your creative business?
Being able to do what I love and fit it around my family life.