Joanna O’Brien, the face behind Juwel, was born and bred in England. After training at The London College of Fashion and working in the industry, she unexpectedly found herself working in jewellery design.
In 1996 Joanna decided to travel and finally ended up settling in Australia where she now resides in QLD. In 2009 after many years of jewellery making, Joanna felt a change was in order, went back to her roots and started to sew again.
With a passion for colour and a curiosity to see how different patterns and shades work together she began to combine unique fabrics to create limited edition handbags. With the more recent addition of fine leathers her range is one of quality pieces that bring you a little bit of luxury with distinct style.
How long have you been making your bags?
How did you get started?
It all began on a whim to get back into sewing & do something different.
What is your greatest inspiration?
I find nothing more inspiring than a sunny day with blue skies and my favourite music playing, very simple but that's when the creativity flows.
What is the greatest challenge to owning and
operating your own business?
It would have to be time management.
What is the best thing about owning your own creative business?
Seeing my designs out in the public, meeting like minded people along the way & just being able to do what I love for a living.