The Grateful Red
The Grateful Red is a design studio focussing on the art of typography across multiple media.
Raelee (aka Little Red) specialises in eclectic, engaging and fresh designs.
Located in a quaint (rundown) turn of the century (old) cottage in the rolling hills of the gorgeous Tasmanian countryside (that bit is strictly true), Little Red mixes her love of words with her love of imagery and graphic design.
Inspired by her beautiful surroundings, mad friends and gorgeous (when they are sleeping) kids, and powered by coffee and sleep deprivation, Little Red steers away from the mainstream and ventures down the path of the obscure, with humour and cheerfulness as companions along the way.
How long have you been creating your art?
I have been creating pretty much my whole life. Art has always been both an inspiration and a solace for me. Letterpress has been a relatively new addition to my portfolio, although I have held a longstanding fascination with the art. I am a bit of a magpie so hot foil printing was a natural progression for my graphic design / typography works.
How did you get started?
Although I have been creating for a long time, I have only recently approached my work as a serious business. I have always worked in taxing, time consuming and busy roles and now that I have two little boys I am keen to show them that you can turn a passion into a worthwhile business and that it is ok to be passionate about the arts.
What is your greatest inspiration?
My Aunty - Kerri - has always been a huge inspiration to me. She is an accomplished artist and I have wonderful memories as a child of sitting quietly for hours, just watching her create, whether sketching, casting, painting, sculpture or any other medium. Kerri always ‘got’ me, especially growing up in a very unartistic family!
What is the greatest challenge to owning and operating your own business?
There are so many challenges!
Let me list a few… 1. Balancing work / life, especially when you still need to hold down a regular job as you build up your business and raise small children. 2. Staying focussed on your product - knowing what it is you do well and not being enticed into branching out into too many areas. 3. Return on Investment - not overcapitalising or overspending when starting out. There is great temptation to have the best of everything but you need to build slowly as and when your budget allows. 4. Drinking enough coffee to stay awake at night in the studio!
What is the best thing about owning your own creative business?
Everything! The opportunity to be creative is in itself incredibly cathartic to me. My brain never stops and creating gives it an outlet. It is also good to be able to create works that appeal / amuse me and being able to have the creative authority to say…’I am making this because I like it’ and not having to create something that doesn’t resonate with you to suit a particular client. The freedom that people who like your work and think like you will buy your work feels good to me as I know my artwork is going to someone I would quite likely enjoy as a friend too.